Jey Perie Speaks to Journeymen Founder Sean Donovan on the Importance of Authentic Branding

Journeymen is a great product, from its content to its packaging. But we are not here today to talk about deodorant. What's really interesting about Journeymen is the fact that it spends valuable resources and energy on creating quality content as its main marketing strategy. Sean Donovan, the brand's founder, comes from the Southern California action sports industry and knows the importance of emotionally connecting with your community in an authentic way. Here is what he has to say about the b...